Twitter is not a business. I know its founders would like to think it is. It is, for the most part, a diversion. It's part of the web 2.0 nonsense that believes if you build anything, venture capitalists will throw money at it and then some old media dinosaur will buy you for a gazillion dollars. But, I suspect those days are over.
Now, I get why people might be interested in what Lance Armstrong is doing. And I get why Lance Armstrong Twitters. He's building an army of cancer cure advocates and has legions of bicycle fans and it is, therefore, a great way to inform and mobilize the troops.
But this week in Washington D.C., Twitter jumped the shark when to great fanfare members of the mainstream media elite announced they had been baptized and would from now on be holding forth from Twitterdom, and then members of Congress Twittered President Obama's speech.