MEDIA

Yahoo Teams With Newspapers To Sell Ads

03/31/2009 05:12 am 05:12:01 | Updated May 25, 2011

Terry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad.

Then in a two-week sales "blitz" intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper's Web site and on Yahoo. That represented about a seventh of the amount she typically sells in an entire year.

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