Huffpost Media

WSJ. Magazine Cuts Back On Issues, Ad Pages

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WSJ., the Wall Street Journal's glossy magazine, is back with a fashion-themed March issue, this time with a cover subject that delivers on several of its promises at once: access courtesy of the Journal's resources (an interview with LVMH Moët Hennessy Louis Vuitton chief Bernard Arnault), a lifestyle cast to hard news (the article explores how LVMH might fare in the downturn, but also depicts Arnault's family life by visiting his home), and glossy photography (a cover shot and inside portfolio of Arnault by Mario Testino).

What it delivers significantly less of are ad pages: there are 27 of them, out of 92 total pages in the national edition, and four additional ones in a New York version. By contrast, September's premiere issue had 51 ad pages out of a total of 104. The third issue, unlike the first two, is saddle-stitched rather than perfect-bound.

Read the whole story at WWD