Ford To Get Greener: "We Really Have Lost A Generation" (VIDEO)

04/05/2009 05:12 am ET | Updated May 25, 2011
  • wsj.com

Ford CEO Alan Mulally says that his company is going to turn it all around to get with the times -- but will it be soon enough? A humbled Mulally spoke at the Wall Street Journal's ECO:nomics conference.

"We really have lost a generation," he said, turning back to the issue at hand. In the past, Ford "did not have a consistency of purpose," he said, but is now committed to producing vehicles that are "best in class."

He reiterated that Ford's mix of vehicles will do a 180 in coming years, with light cars--rather than trucks and SUVs--representing two-thirds of the automaker's lineup, as rising energy prices make fuel-efficient cars a priority for consumers.

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