Google To Begin Behavioral Targeting, Give Users Access To Profiles

04/11/2009 05:12 am ET | Updated May 25, 2011
  • Miguel Helft New York Times

SAN FRANCISCO -- Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.

Perhaps to forestall objections to its approach, Google said it planned to offer new ways for users to protect their privacy. Most notably, Google will be the first major company to give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting. Like rivals such as Yahoo, it also will give users the choice to opt out from what it calls "interest-based advertising."

Privacy advocates praised Google's decision to give users access to their profiles.

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