Scholastic Magazine Latest To Feature Cover Ad

04/12/2009 05:12 am ET | Updated May 25, 2011
  • Stuart Elliott New York Times

AS tough times send some publishers running for cover, marketers are running advertisements on the covers of some publications.

The April issue of Scholastic Parent & Child, scheduled to come out on Monday, will carry an ad on the front cover for the first time in the 16-year history of the magazine. The ad, for a company called Smilebox, will appear in the lower right corner of the cover and carry the label "advertisement" in small type.

The ad, a change in the magazine's policy, came after discussions between the business and editorial sides of the magazine, owned by Scholastic Inc., as well as conversations about the concept with readers.

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