"Bruno" Screens Scenes: It's Like A Gay Austrian Borat

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CHRISTY LEMIRE | March 16, 2009 03:13 PM EST | AP

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In this Dec. 3, 2007 file photo, Sacha Baron Cohen arrives at the premiere of "Sweeney Todd: The Demon Barber of Fleet Street" at the Ziegfeld Theatre in New York. (AP Photo/Peter Kramer, file)

AUSTIN, Texas — Some of the wildest scenes in the upcoming Sacha Baron Cohen comedy "Bruno" were shot in Texas, so it seems only fitting that he would choose to unleash some early footage right here in the state's film vortex.

A few hundred movie fans got a sneak peek at 22 minutes of "Bruno" late Sunday night at the South by Southwest film festival, which opened Friday. The scenes came in three segments, with Baron Cohen appearing on screen in between in an editing room to introduce them in an overly proper English accent.

"Bruno," due out July 10 from Universal Pictures, follows the same basic formula the British comic used to huge commercial and critical success with 2006's "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."

Instead of a clueless Kazakh TV journalist struggling to understand American culture, Baron Cohen's Bruno character is a flamboyantly gay Austrian fashion correspondent hoping to make it big in Hollywood. But the net result is the same from the people he provokes on screen: shock, outrage and a satirical exposure of human prejudices.

In the first bit of footage, Bruno has decided to achieve celebrity by adopting a black baby, and wants to feature the child in an avant-garde performance art project. ("Ich bin pushing the limits," he explains in broken German.) He interviews several mothers and fathers to determine whether their children would be suitable to play guest stars, and his questions grow increasingly absurd: Are they afraid of stuffed animals? Reptiles? Hornets? Would they be OK with being dropped off a four-story building, or willing to have liposuction? Regardless of the request, the parents categorically say "yes."

Part two, which was shot just north of Dallas, finds Bruno appearing on a Jerry Springer-style talk show in leather pants, looking for Mr. Right. Members of the predominantly black studio audience are appalled by his in-your-face homosexuality, and they get even angrier when he brings out his adopted baby and shows them a self-consciously artsy photograph of the child posing as Jesus on a cross. Although it appears there are a few plants in the crowd to ask the right questions, the majority of them seem genuinely disgusted as they storm out.

Finally, Bruno decides to reinvent himself by going hetero and changing his name to "Straight Dave." Dressed like Ted Nugent in camouflage, long hair and a scruffy beard, he stages a mixed-martial arts contest, which was shot last summer in Arkansas. When Bruno's ex-boyfriend crawls into the ring and the two start making out, stripping and rubbing all over each other, spectators in the conservative crowd holler, make anti-gay slurs and throw plastic cups of beer at them. They end up storming out, too.

The moment was edited to the tune of Elton John's "Can You Feel the Love Tonight." Judging by the raucous reaction these early scenes got in Austin, Baron Cohen's about to feel the love from moviegoers all over again this summer.

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Universal Pictures is owned by NBC Universal, a unit of General Electric Co.

AUSTIN, Texas — Some of the wildest scenes in the upcoming Sacha Baron Cohen comedy "Bruno" were shot in Texas, so it seems only fitting that he would choose to unleash some early footage right ...
AUSTIN, Texas — Some of the wildest scenes in the upcoming Sacha Baron Cohen comedy "Bruno" were shot in Texas, so it seems only fitting that he would choose to unleash some early footage right ...
 
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All hail SBC! Can't wait for the movie...

    Favorite    Flag as abusive Posted 05:16 PM on 03/17/2009
- sfden50 I'm a Fan of sfden50 2 fans permalink
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I want tickets NOW!!!!!

    Favorite    Flag as abusive Posted 03:48 PM on 03/17/2009
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Sacha Baron Cohen can only make fun and bad jokes about minorities. He is not Jon Stewart.

    Favorite    Flag as abusive Posted 02:30 PM on 03/17/2009

Big deal, just another lame attempt at poking fun at the safest lowest common denominator: American rednecks. Real genius would be pulling this off in say the streets of say Tunisia, Morocco, Addis Ababa, Egypt, or Turkey, maybe you could take this to a favela in Brazil and try it there, that would be real entertainment. Hey Baron, we could watch both perspectives; one from you ridiculing unsuspecting people and another of you and your film crew running for your lives. Awesome...

    Favorite    Flag as abusive Posted 10:55 AM on 03/17/2009
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"Members of the predominantly black studio audience are appalled by his in-your-face homosexuality"

Do these people qualify as "the safest lowest common denominator: American rednecks"?
What about Ron Paul?

    Favorite    Flag as abusive Posted 12:50 PM on 03/17/2009

What about Ron Paul? M.D from Duke not good enough for you? Hes probably the only original thinker in the congress, as for his ideologies, his constituents are fine with it, so sit yo a*s down.

    Favorite    Flag as abusive Posted 02:54 PM on 03/17/2009

IF he tried to pull this off in the countries you mentioned, he'd come home in a wheel-chair with the cr*p beaten out of him, that's why he doesn't do it there.

    Favorite    Flag as abusive Posted 03:04 PM on 03/17/2009
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I can hardly wait to see Ron Paul (R-TX) in this movie!

    Favorite    Flag as abusive Posted 09:54 AM on 03/17/2009

can't wait... should be hilarious

    Favorite    Flag as abusive Posted 07:59 AM on 03/17/2009

Wow, Homeland Security is doing a stellar job... But seriously, Sacha, keep up the brilliant work, I love it!

    Favorite    Flag as abusive Posted 07:43 AM on 03/17/2009
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I do not like people like this in our society and my persoanlly feelings-- for a man that is a parent- my hell be paid back through your child

    Favorite    Flag as abusive Posted 07:21 AM on 03/17/2009
- senorlou I'm a Fan of senorlou 101 fans permalink

This article made the movie sound hysterical. I'm catching that one. Offensive can be very, very funny.

    Favorite    Flag as abusive Posted 03:01 AM on 03/17/2009
- dengal I'm a Fan of dengal 6 fans permalink

a funny funny man - i laughed hysterically at borat

    Favorite    Flag as abusive Posted 02:27 AM on 03/17/2009
- BlackJAC I'm a Fan of BlackJAC 58 fans permalink

I laughed so hard during the wrestling scene in the hotel with the mortgage broker convention that I thought I was going to have an athsma attack.

    Favorite    Flag as abusive Posted 01:52 PM on 03/17/2009
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I love sacha, and will watch this movie, but you don't have to dress up to expose anti-gay prejudice.
just try to get married, or hold a sign at a rally and wait for it. or go to a church and listen for a while. it has never been hidden in this country.

    Favorite    Flag as abusive Posted 02:16 AM on 03/17/2009
- AN2009 I'm a Fan of AN2009 4 fans permalink

I'm definitely watching this movie!

    Favorite    Flag as abusive Posted 01:48 AM on 03/17/2009
- moda31 I'm a Fan of moda31 10 fans permalink

i can't wait for this movie, bruno is probably my favorite of cohen's characters.

    Favorite    Flag as abusive Posted 09:24 PM on 03/16/2009

Look out America, SBC is at it again!

    Favorite    Flag as abusive Posted 09:00 PM on 03/16/2009
- dm10003 I'm a Fan of dm10003 17 fans permalink
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who will be the next "rodeo guy" who wants arabs to shave and gays to hang???!!!

    Favorite    Flag as abusive Posted 08:52 PM on 03/16/2009
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