04/18/2009 05:12 am ET | Updated May 25, 2011

Honda Insight Hybrid Will Sell For Less Than $20,000 Next Week

For the first time in the US, a hybrid car is truly being aimed at a mass market--and will be sold for under $20,000. On March 24th, Honda will introduce its Insight with a sticker price of $19,800--which means the idea of buying a hybrid could become a reality for many more people than ever before.

By way of comparison, Ford's Fusion hybrid starts at around $27,000, and the most bare bones model of the infamous Prius starts around at least $22,000.