Whoopie! Cookie, Pie Or Cake...It's Having Its Moment

04/18/2009 05:12 am ET | Updated May 25, 2011
  • MICHELINE MAYNARD nytimes.com

Now whoopie pies are migrating across the country, often appearing in the same specialty shops and grocery aisles that recently made room for cupcakes. Last fall, they even cracked the lineup at Magnolia Bakery in Manhattan, which helped turn cupcakes into a national craze thanks to the bakery's exposure on "Sex and the City." Under the name "sweetie pies," heart-shaped whoopie pies showed up in the February catalog from Williams-Sonoma. Baked in Maine with local butter and organic eggs, they sell for $49 a dozen.

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