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04/21/2009 05:12 am ET Updated May 25, 2011

New Honda Insight Takes On Prius

The road is about to get a little more crowded for the Toyota Prius. Starting Tuesday, the Honda Motor Company will offer American consumers what it bills as "the world's first affordable hybrid."

Costing just shy of $20,000, the Honda Insight promises to let drivers respond to both of the leading crises of our day: the environment and the recession.

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