"While we'd love to take credit for all the branding initiatives our clients take on," writes Ken Runkel, executive director of Landor Associates, the branding firm hired by Sci Fi. "We just can't.
"Yes, we worked with the SciFi Channel, and it hired us to consult on the project. However, Syfy was a name generated internally and pre-tested at the channel before our involvement," he wrote.
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