HBO's Online Video Test In Milwaukee A Sign Subscription Cable Coming To Web

04/30/2009 05:12 am ET | Updated May 25, 2011
  • Brad Stone and Brian Stelter New York Times

MILWAUKEE -- In the last couple of years, the television industry has made a big push onto the Web, giving viewers hope that they might one day reach nirvana: every show ever made, available online for immediate free viewing.

But many in the industry are now questioning whether free is a sustainable model. And some are trying to make sure people have a reason to keep paying hefty cable bills.

Time Warner Cable, the second-largest cable operator in the country, is working with customers here to test a subscriber model for online TV viewing. Residents who pay for HBO can watch "Big Love," "Entourage" and other programs on their computers, using special software and a personal log-in. People who are not HBO subscribers are barred from the service.

Read more on New York Times