MEDIA

Glamour Magazine Getting Google Gadget

05/02/2009 05:12 am ET | Updated May 25, 2011

Like many of Conde Nast's magazines, Glamour has struggled to build a presence online to match its considerable influence and cachet in print.

That may be changing. Through a combination of syndication and distribution agreements as well as an infusion of new content, traffic to Glamour.com has more than quadrupled over the last year, hitting 1.4 million unique visitors in February, according to Nielsen.

Now the publisher hopes to get a boost from Google.

Beginning Wednesday, iGoogle, which allows users to create a custom version of the Google home page with select regions of content, or "gadgets," will begin hosting a gadget for Glamour.com. The Glamour.com gadget potentially opens the site to an audience of tens of millions of iGoogle users.

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