Newspapers Team With Zillow For Real Estate Search

LOS ANGELES — Scores of U.S. newspaper Web sites will become gateways for visitors to find homes for sale through Zillow.com as part of a new initiative between the real estate Web site and a group of 11 major newspaper publishers.

The Tampa Tribune, owned by Media General Inc., and 100 newspapers published by Community Newspaper Holdings Inc. are scheduled to add the Zillow search engine and other site content to their Web sites' real estate sections beginning Wednesday, Zillow said.

Once visitors enter a city, address or similar search term into the Zillow search box, their Web browser will connect them to a version of the Zillow site _ co-branded with the newspaper _ where they can comb through their search results, find local market data and other real estate content.

In all, 180 newspapers, including the Richmond Times-Dispatch and Winston-Salem Journal, plan to update their Web sites over the next few months to include the real estate search features, Zillow said.

The Web search initiative is the latest offering from Zillow and its newspaper partners, although not all of the 282 newspapers it partnered with two years ago have signed on to the initiative.

Last year, Zillow and the newspaper consortium launched an online advertising network in which newspapers sell featured listings and other ads on the real estate portal to local advertisers. In 2007, they began a revenue-sharing partnership that allows the newspapers to sell classified real estate ads on Zillow's site.

Comments

[westreal]

Dang, Zillow is one of the best kept secrets for real estate. Now everyone is going to know how I value a home I'm about to buy. Great site. Good move on the newspapers part.