Seeking to promote its association with comfort in today's troubled economic times, Hearst Magazines' Country Living will launch an expansive new line of home goods in Kmart and Sears stores that emphasizes coziness and affordability.
Country Living already has an extensive brand empire that spans specialty foods, furniture, books and home décor. Rolling out in August in 1,200 Kmart and 500 Sears stores, the new County Living Collection will be its biggest licensing effort to date in terms of the number of product categories it encompasses.
The 700-SKU line will include bedding, bath, tabletop and furniture items in four different styles: Modern Countryside, Blue & White, Red & White and Faded Antique.
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