New iTunes Prices Take Effect

05/08/2009 05:12 am ET | Updated May 25, 2011
  • Brad Stone New York Times

Change is hard. So today might be a difficult day for some music lovers. The country's largest music retailer, Apple, is finally flipping the switch on what it calls "variable pricing" and on what the music industry calls the last, best hope to turn around its rapidly declining fortunes.

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