DD Is The New C: How (And Why) Bra Sizes Are Changing

NY Times:

First there was economic inflation. Then there was grade inflation. Now comes cup inflation.

While clothes designers have whittled down dress sizes so that even a musclebound woman can wiggle into a size 2, brassiere makers are defying fashion convention by selling bras with bigger cup sizes. These days, many women -- to their shock or glee -- are finding that DD is becoming the new C.

Read the whole story: NY Times