05/10/2009 05:12 am ET | Updated May 25, 2011

Los Angeles Times Runs Front Page Ad Designed To Look Like Story On NBC

emember when the New York Times (NYT) started selling off part of its front page to CBS (CBS) earlier this year, generating a brief bit of buzz? The Los Angeles Times does, and now they're trying to one-up that stunt: Instead of just running an ad on the paper's front page, they're running an ad that's masquerading as one of the paper's news stories.

The stunt is designed to promote "Southland", a new cop drama that debuts on GE's NBC (GE) tonight. The fake "story", which runs on the bottom left column of the page, follows one of the show's characters on a "ride-along" through LA.

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