MEDIA

Magazines Consider Raising Subscription Prices

05/14/2009 05:12 am ET | Updated May 25, 2011

Most big magazines' subscriptions cost on average little more than a dollar an issue. But now, as they consider the decline in advertising and the success of magazines that have increased prices recently, some publishers are wondering whether they can raise their prices without losing subscribers.

Publishers have long set low subscription prices and have even lost money doing so, assuming that the real money came from ads. Subscription revenue was gravy.

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