05/30/2009 05:12 am ET | Updated May 25, 2011

America's Most Reputable Companies

Would you recommend that a friend buy medicine from Johnson & Johnson? Insurance from AIG? Do you trust Google?

These are the kinds of questions people answered about 153 American companies for the Reputation Institute, a private research and consulting firm. The Reputation Institute ranked these companies on how esteemed, admired, trusted and liked each was, based on its surveys of the general public.

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