The Republican leaders involved in pushing the party's much-hyped rebranding effort briefly rebranded the rebranding on Monday. Then they took it all back.
In an email sent out by the office of Rep. Eric Cantor touting Gov. Sarah Palin's inclusion in the GOP modernization campaign, the Virginia Republican accidentally got his new organization's name wrong.
The National Council for a New America became the National Cabinet for a New America. The misnomer, in fact, occurred twice in the press release.
The innocent-enough gaffe was corrected with a revised statement, which similarly announced the Cantor's "pleasure" to have Palin join "in a growing effort to engage the American people in a candid discussion." (Palin's absence had been conspicuous since the group's launch last week.)
But it wasn't done quickly enough for Democrats to pounce. From DNC spokesman Hari Sevugan: "Is Cantor trying to trick Palin into joining a similar sounding, but fictitious, national CABINET for a new America? That's very clever. Or maybe they just decided that they needed to rebrand... again."
In all, it was a final touch to a day in which the NCNA received decidedly mixed reviews both within and outside the Republican Party. Rep. Thaddeus McCotter, R-MI, openly worried that the new effort would overwhelm what he and other Republicans were trying to do in the House. Rush Limbaugh, meanwhile, said he was "weary of the same people who drove us to this point telling us what we have to do now."