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TV Guide Opens Print Channel, Selling Primetime Grid Placements

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In its 55-year history, TV Guide magazine has evolved its signature listings grid to include color, icons and banner ads. Now, for the first time, it's selling paid channel placements in its daily prime-time TV grid.

Like the online paid search model, the so-called Sponsored Spotlight program lets a network be featured in the top slot and be the only channel in the grid to have a color logo. The sponsor's program description will appear slightly bigger, although it will still be controlled by the editorial side.

Read the whole story at MediaWeek