Recession Style: Are Designer Duds The Newest Investment?

The Big Money:

2009 appears to be year of the "investment," as seen in Smythson's ad for the Enid. The new verbal engine to which the luxury industry is attaching the rest of the train, "investment" references are cropping up everywhere: Suddenly consumers are being urged to build "investment wardrobes" as opposed to making trend-driven seasonal ones. Magazine editors--who rely on luxury brands as advertising cash cows--instruct readers that there is no better time than the present to "invest" in the durable and expensive classics: a Burberry trench coat, or perhaps a Cartier Tank Watch (an eventual heirloom for Junior), or the Chanel 2.55 handbag in caviar leather (which will never go out of style), etc.

This is a curious use of the term investment.

Read the whole story: The Big Money

Comments

[Very Berry]

Yes it is the wrong use of the term "investment" but a good classic black skirt will last several seasos and continue to look good (trousers not so much, nothing like the wrong cut) ...... a good white shirt (of high qaulity) is ABSOLUTELY worth the extra dollars.

http://kipstargirl.blogspot.com/

[brandalucia]

Classic clothes are really - forever...­own a number of items similar to what you have mentioned and they are all at least 10 years old but of good quality and the design is excellent. I would add that the jewelry look that is being shown now...long chains, beads etc. is adapted so easily since I invested in some good pieces MANY years ago. I am always heartened when someone remarks about my ensemble and I know everything I have on is years old. My mother taught me all I know and even at 80+ she still looks elegant & chic.