"American Idol" Rakes In Big Bucks Despite Falling Ratings
New York Times:
Despite losing viewers in each of the last three years, "American Idol," still the top-rated series on television, is generating ever-growing profits for its creators and, it appears, for Fox Broadcasting through brand extensions, marketing arrangements and licensing fees.







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First Posted: 05-11-09 12:23 PM | Updated: 05-11-09 02:35 PM