Five years ago today, NBC Universal was formed as NBC acquired Vivendi Universal Entertainment. To celebrate the anniversary, the media giant has created a 30-second promotional video that will air tonight across all NBC Universal properties.
In the 8PM ET/PT hour tonight, the video will air on all of the channels of NBC Universal — which include NBC, MSNBC, CNBC, Telemundo, Bravo, USA, and SciFi (soon SyFy) — and their accompanying websites, as well as on NBC Universal's video billboard in New York's Times Square, at the Universal Studios theme parks in Orlando and Los Angeles, and in taxis in New York.
"Celebrating five years, channels that bring characters into your home, information that enlightens your world, networks of many voices, and media that unites us all, stories that take you inside, and worlds that take you away...many companies, many faces, we are NBC Universal," the spot declares.
According to the network, the above ad is the first in a series of promotions meant to increase awareness of the brand. The rest will be rolled out throughout the remainder of this year.
NBC Universal President/CEO Jeff Zucker also filmed a video in honor of the milestone: