Zipcar: A Green Company Keeping America on the Go

06/12/2009 05:12 am ET | Updated May 25, 2011
  • Lynda Resnick Lynda Resnick's Blog

As the national zeitgeist begins to embrace both environmentalism and thriftiness, Zipcar finds itself at quite a profitable intersection. The rent-as-you-go car company has developed a business model so successful that they've convinced some Americans to give up their most prized possession: their cars.

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