"Fashion," says Roitfeld, "is not about clothes, it is about a look." This is a crucial and slightly risky distinction for a Vogue editor, because telling your readers they can be chic by buying a new coat brings in money for the major fashion houses, whereas telling them they can be chic by adopting a new way of crossing their legs does not. Roitfeld's idea of Vogue as a brand taps into an idea of feminine allure that is at least in part innate, and timeless, and cannot be bought on the Avenue Montaigne.
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