Interview With Shmaltz Brewing Co. Founder

Interview With Shmaltz Brewing Co. Founder

Lynda Resnick's blog:

Even before the Great Recession, small businesses knew that if they were to compete against the big guys, they had to stand out. One way to do so was by telling their story - of the company's creation, their philanthropic ties, their unique ingredients - in order to appeal to an audience that might otherwise have been lured away by the big-budget marketing campaigns of larger competitors.

That's precisely what Shmaltz Brewing Company did. By creating a brand tied to a heritage, Jeremy Cowan's brainchild tapped into a ready-made tale thousands of years in the making - and they do it all with a hearty dose of humor.

Read the whole story on Lynda Resnick's blog:

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