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Jennifer Preston Named NYT Social Media Editor: "I've Just Been Playing Around With It For The Last Few Weeks"

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Ms. Preston, who previously oversaw The Times' regional weeklies, told The Observer that "everyone recognizes that there is tremendous opportunity with these social media sites to use them to make our journalism stronger. ... I've just been playing around with it for the last few weeks--Twitter, Facebook, Digg, figure out how we can just use these tools."

Read the whole story at The New York Observer