Gillette: Genital Shaving Video

In its latest ad campaign, Gillette's reaching out to a new market: aspiring body shavers. AdAge passes along Gillette's "How To Shave Your Groin" YouTube spot. The title pretty much says it all. (We'll spare you the details -- like the need to use "short, light strokes," for example). Check out the full video below:

Comments

[cdmattison]

My mantra is: Groom unto others as you would have them groom unto you.

Keep it neat, folks! No strays. And you don't have to shave it all off; just go short.

My advice: Forget the razor and use a beard trimmer with a length guard so you won't look prepubescent and you won't nick yourself. Ouch!

[TN]

Agree .... shaved looks strange, groomed looks great.

[dm10003]

i'm for absolutely natural and untrimmed men!!! maybe if i was straight i'd feel different about lovers' strays.

[LitDr2B]

I'm a straight female, and I totally agree. Hair on men is wrongfully vilified.

We're mammals. We're hairy. Get over it.

[juxtapostle]

Next up:

Christianists to boycott Gillette for perpetuating the Islamic practice of pubic hair removal.

http://www.islamonline.net/servlet/Satellite?pagename=IslamOnline-English-Ask_Scholar/FatwaE/FatwaE&cid=1119503548824

'plucking the armpit hairs' - yeouch!

[philopatris]

As it says on the link, "May Allah guide us all to the straight path."

[thismachinekillsfascists]

"Trimming the bush to make the tree look taller"!!

ROFL!!!

[badfluffy]

hahahahhah­ahahhaha!!­!!
ZING!

[NoSillyName]

So silly!

[ThisIsAllJustADream]

oddly, the commercial reminds me of the sex ed film the school nurse showed us in 6th grade.

[Groove bucket]

I do NOT have a BUSH to trim! What are they thinking?

[We-Are-The-Ones]

Do you have a tree?

LOL

[DesertTruth]

I think that really that was one of the funniest things I've seen in awhile! LMAO
Between that and Yo Teach! I think that HuffPo just made my night XD

[SimonOh]

What the hell?

[Tom95134]

There was a story last week from Hollywood about how much of a problem they were having casting the movie Woodstock. It seems so many guys are shaving now they were having problems finding that authentic hairy Woodstock look for the nude scenes.

[KCFreedom]

Just go to a Phish concert. Lots of probables there.

[curiousasheck]

Marketing people are turning exploitation into an art form.

[Christschool]

There is just something a bit creepy to me about people that shave. Why would I want a woman to be anything other than natural? It strikes me as a bit of pedo fantasy here that is going on.

[Dynamohum]

Actually shaving or trimming it close yields an incredibly sensitive and extremely pleasureable feeling when having any kind of sex. It adds quite a bit to the experience and sensations. It feels GREAT. It is no pedo anything. Have you given any thought to how it would feel for you? forget the fantasy carp, what about the reality of all that pleasure?

[Gemma08]

Agreed :)

[DesertTruth]

How about the fact that that was a video showing a guy (not a woman) shaving his junk. LOL

[Christschool]

I'm speaking to the trend, rather than the video.

[antaeus]

Older Americans must be cracking up over this.

Two years ago in Europe it was even trendy among straight young males to shave their underarms.

[Dynamohum]

As usual us Gay folks are the trendsetters. We were doing this almost 2, count that 2 decades ago in 1990. Still quite popular among some folks. One might just try it. It feels great. It will grow back rather quickly if one doesn't like it.

[McJeff]

Doesn't feel all that great. Pretty gross, actually. The hair is there for a reason.

[000Jade000]

Yep. My fiance learned the shaving tip by watching queer eye for the straight guy! What a terrific tip!! Mucho thanks to the gay community for that one!

[factotem]

A weed whacker works pretty good too.

[Tom Joad]

whack away, m8!

[DaizeRK14]

nice finally in the mainstream, no more it being a taboo for guys; I mean, please for guys like us that actually get play, women want it smooth just like us want it with them.

[McJeff]

speak for your self. This is infantile fetishism.

[Never-The-Less]

well, who are you speaking for when you call it infantile? Who is it hurting, seems to me out of all the things that we do that are infantile, this does not seem to make the list.

[1logicalthinker]

What do you know? Heck, I thought all along that G.W. Bush went to Crawford to cut some brush. Now we know what he was really doing :)

[thismachinekillsfascists]

Making his trees look taller? That must have been it!

[1logicalthinker]

Hence the old saying "a tree in the hand beats two in the bush." :)

[ReasonableBill]

Many smile, but this is a big deal thing now being done by a LOT of high school and college guys.

[Dynamohum]

The gay community has been there and done that about 20 years ago. As usual the trendsetters, not the followers.