Will Ferrell Launches His Own Sunscreen Line

06/28/2009 05:12 am ET | Updated May 25, 2011

Will Ferrell is the next celeb to jump into the branding game by stripping down and greasing up for summer with a signature sunscreen collection. Taking the adage "sex sells" to heart, Will's three SPF 30 lotions -- in Sun Stroke, Sexy Hot Tan and Forbidden Fruit -- feature glamour shots of the comedian in various states of undress. 100% of proceeds from Will Ferrell Sunscreen will benefit the charity Cancer for College's College Willpowered Scholarship Fund, which grants college scholarships to cancer survivors and amputees.

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