Conan O'Brien's people are obsessed with his set. Before the showed aired they released photos and video of it being built, they even got the AP to do a story about it. Turns out, despite the art deco flair, it kind of the looks like a scene from the original Super Mario Brothers.
The site "Serious Lunch" published this post last week and since then every blog on the Interweb (seriously all of them) have reposted, denied, confirmed, or cried about it.
Instead of ignoring this new fangled Internet dealie, Conan embraced the meme and talked about it on his show.