BOSTON — The New York Times Co. appears interested in getting rid of The Boston Globe, hiring investment bank Goldman Sachs to manage a potential sale of a newspaper that has plummeted in value since its purchase in 1993, the Globe said Wednesday.
The Globe, citing two potential buyers it did not name, said Goldman Sachs would request bids for the 137-year-old newspaper in the next couple of weeks. The Times Co. previously announced it had hired the investment bank to sell its 17.5 percent stake in the Boston Red Sox and related sports properties.
A Globe spokesman declined to comment Wednesday, and a Times Co. spokeswoman said the company does not comment "on rumors concerning potential acquisitions or divestitures."
The Times Co. recently renegotiated contracts with most of the Globe unions, saying it needed $20 million in annual savings and the elimination of lifetime job guarantees, or it could be forced to close the newspaper.
The Globe has been dramatically affected by the recession, the advertising downturn and the migration of readers online, with $50 million in operating losses in 2008 and a projected $85 million loss this year. Its average weekday circulation dropped nearly 14 percent to 302,638 compared with the previous year, while Sunday circulation was down more than 11 percent at 466,665.
The Globe's largest union, the Boston Newspaper Guild, narrowly rejected Monday a contract proposal with $10 million in annual pay and benefit cuts, or half of the total concessions sought by the Times Co. Six other unions had accepted concessions contingent on the Guild's approval.
After the Times Co. immediately said it would impose a 23 percent pay cut to achieve the $10 million in annual savings, the Guild, which represents about 700 editorial, business and advertising employees, on Tuesday filed an unfair labor complaint with the National Labor Relations Board.
The Guild's president, Dan Totten, issued a statement Wednesday saying the union was encouraged by the reported decision of the Times Co. to put the newspaper up for sale. He also repeated an earlier request to meet with any potential buyers, and raised the possibility of union members obtaining an ownership stake in the Globe.
"We would like to explore with any potential new owner the possibility of an equity stake in the newspaper for its Guild employees and would work with any ownership group to be a positive dynamic in any sale process," Totten said.
Times Co. Chairman Arthur Sulzberger Jr., responding to a letter from Globe reporters asking for his intervention in the contract dispute, said Wednesday the company was forced to cut wages after the Guild rejected the contract offer.
"Without that, the Globe will be unable to effectuate the savings already ratified by its other unions, in which case it simply cannot survive," he wrote. "We cannot allow that to happen, so we, regrettably, will implement the wage reduction."
The e-mail did not mention a possible sale of the Globe.
"We all share a commitment to making the Globe stronger and more viable in the days ahead," Sulzberger said.
Goldman Sachs had told interested parties it would accept bids regardless of whether the Guild approved new terms to replace an existing contract expiring at the end of the year.
"The New York Times has indicated to interested buyers that once the June 8 vote had taken place, once everybody knew what was going to happen _ up or down _ they would expect bids a couple weeks later," the Globe quoted one interested buyers as saying.
"That doesn't mean they have said they are going to sell it. They've just said they are willing to entertain bids. But it sure indicates an interest," one potential bidder said.
The Times Co. bought the Globe in 1993 for $1.1 billion _ the highest price ever paid for a single American newspaper _ from the Taylor family, who had controlled the newspaper for more than a century. Now some industry analysts say the Times Co. is trying to make the Globe leaner and more attractive for potential buyers _ at far lower prices.
In 2006, the Times Co. rejected a proposal from retired General Electric Co. Chief Executive Jack Welch and others to buy the Globe.
At the time, the newspaper was valued at $550 million to $600 million. In a December research note, Barclays Capital credit analyst Hale Holden valued the Globe at $12 million to $20 million.
Thomas Kochan, director of the Institute for Work and Employment Research at Massachusetts Institute of Technology's Sloan School of Management, said a potential sale could come at a greatly reduced price _ and could mean drastic cuts in the Globe's work force.
Other publications have sold recently, despite the overall depressed industry. In March, the parent company of The San Diego Union-Tribune agreed to sell the 270,000-circulation newspaper to a private equity firm, and the Times Co. said it would sell a newspaper in Florence, Ala., to a family that owns a newspaper in a nearby town.
But Fitch Ratings media analyst Mike Simonton doubts a sale is possible given the Globe's continued financial difficulties and union disputes.
"We're skeptical about the number of bidders who would try to purchase an entity that doesn't make any money and doesn't have a labor base that appears willing to try to get it toward being profitable," Simonton said.