07/13/2009 05:12 am ET | Updated May 25, 2011

PR Firm: Talk About "Our Deteriorating Atmosphere" Resonates

Ditch "global warming." It makes people think of Al Gore more than anything else, too polarizing. "Climate change" is almost as bad. "Our deteriorating atmosphere" is the term soccer moms and other "environmental agnostics" respond to best, the report found.

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