Lydia Guevara, Che's Granddaughter, Poses Semi-Nude For PETA

NEW YORK — The granddaughter of Cuban revolutionary leader Ernesto "Che" Guevara is at the forefront of another revolution _ for vegetarianism.

Lydia Guevara poses semi-nude in a PETA campaign that tells viewers to "join the vegetarian revolution," said PETA spokesman Michael McGraw.

The print campaign is expected to debut in October in magazines and posters, McGraw said. It will be launched first in Argentina, where Che Guevara was born, and then internationally. PETA approached the 24-year-old in recent months after finding out she was a vegetarian, McGraw said.

In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.

"It very much evokes the tag line of the ad, which is 'Join the vegetarian revolution,'" McGraw said. "It's an homage of sorts to her late grandfather."

Che Guevara was a Marxist leader who played a pivotal role in Fidel Castro's rise to power in Cuba. He was executed in Bolivia in 1967.

The ad is PETA's first campaign promoting vegetarianism in South America.

"We say the best way to save animals is not to eat them," McGraw said.

He said others who have promoted vegetarianism for PETA include Paul McCartney, Forest Whittaker and Alicia Silverstone.

Comments

[Zapatista]

"Che lived his words, spoke his own actions and his story and the story of the world ran parallel." --- Jean-Paul Sartre

[gbcree]

I think Che had a messiah complex. And it was His way or death. He could have been one of the Great Liberators. Instead he became a Liquidator. Time for a Secular Jesus, I say.

[Zapatista]

google: "The Final Triumph of Saint Che"

[gbcree]

Will do.

[gbcree]

Liberation Theology.....I guess we all can't be Ghandi.

[gbcree]

Gandhi.....had a senior spelling moment...

[JohnnyKong]

This is suppose to be effective campaigning? How is this suppose to make people want to treat animals more ethically? Where's the persuasion angle in it? This is just lame. Che is rolling in his grave.

[Zapatista]

~ Che Guevara, On Capitalism, 1965 ~

"In capitalist society individuals are controlled by a pitiless law usually beyond their comprehension. The alienated human specimen is tied to society as a whole by an invisible umbilical cord: the law of value. This law acts upon all aspects of one's life, shaping its course and destiny."

"The laws of capitalism, blind and invisible to the majority, act upon the individual without his thinking about it. He sees only the vastness of a seemingly infinite horizon before him. That is how it is painted by capitalist propagandists, who purport to draw a lesson from the example of Rockefeller - whether or not it is true - about the possibilities of success. The amount of poverty and suffering required for the emergence of a Rockefeller, and the amount of depravity that the accumulation of a fortune of such magnitude entails, are left out of the picture, and it is not always possible to make the people in general see this."

"While a person dies every day during the eight or more hours in which he or she functions as a commodity, individuals come to life afterward in their spiritual creations. But this remedy bears the germs of the same sickness: that of a solitary being seeking harmony with the world."

(Che 1 ---- Von Mises 0)

[Austrian School]

If she really wanted to make a difference, she should pose nude for People for the Ethical Treatment of People, and repudiate the horrors her grandfather did to human beings.

[Zapatista]

Her grandfather freed an island from being from being America's Mafia ran casino and brothel, where half the population lived in squalor. There is a reason that pre-Castro Cuba was the favorite hangout for mobsters Meyer Lansky, Santo Trafficante, and Lucky Luciano.

[Roguer]

And Ernest Hemingway... Can't forget him...

[GarySeidman]

Radical .... muy sabroso

[Zapatista]

"Déjeme decirle, a riesgo de parecer ridículo, que el revolucionario verdadero está guiado por grandes sentimientos de amor" ... "Nuestra libertad y su sostén cotidiano tienen color de sangre y están henchidos de sacrificio."

--- Che Guevara, 'El Socialismo y el hombre en Cuba', del 12 de marzo 1965

[cheisdead]

I miss ya baby. We could have oppressed the world!

[CP18]

Carl's Jr., uses half-naked women to sell hamburgers.
PETA uses half-naked women to tell me not to eat those hamburgers.
Both use half-naked women to exploit us.

[BurgessPenguin]

Yes, but...HALF-NAKED WOMEN! That alone is enough for me to binge on burgers and purge later.

[Atlas Scruggs]

Not really; the PETA ads are more a matter of celebrities volunteering for the sake of humane treatment of animals. They are consciously using the sexploitative advertising techniques of the advertising industry, except in the interest of a cause. But it's not really being "exploitive" to tell people to treat animals decently.

[owsky]

Che would have been so proud...

[Zapatista]

Maybe he would have, although his favorite meal was steak. The point though is that CHE inspires millions around the world to be better people. He drives people to fight against injustice. He has been transformed into a a secular saint who died for the world's capitalist $ins.

[Atlas Scruggs]

Che can still have his steak; he just needs to seek out humanely raised animals.

[Labsaregreat]

I thinks I going to have a cheeseburger for lunch right after I deny my dog his constitutional right to chew up my couch!!!!!!

[dumbosrus]

...touting the vegetarian revolution­".........

You can have it baby.

And by the way, Che was a fraud. Hard to believe people still idolize the loser.

[Zapatista]

"Che's life is an inspiration for every human being who loves freedom. We will always honor his memory." --- Nelson Mandela

[SvrWx]

Yep, Freedom from a Marxist. Interesting.

[luckybear]

Yeah thats pretty lame. How about worrying about hungry people and crushing poverty instead of the evils of eating delicious meat. Her grandfather was a thug and murderer.

[Alexander-Y]

Agreed

[Zapatista]

Her Grandpa died fighting for those very things ! To stop hunger and crushing poverty. Irony truly is dead.

[Atlas Scruggs]

Truly. But you can't expect Americans to know anything beyond the propaganda they've been fed all their lives, can you? Them books is hard.

[PWM]

I am certain well all have murderers in our ancestors.

[Zapatista]

-(TRAILER)- for the new film “Che” starring Benicio Del Toro

http://movies.yahoo.com/movie/1808403435/video/10924831/

Which I found to be fantastic !

[JZ735]

PETA proved that they are truly on the fringes with their defense of a fly that Obama swatted...LOONS!