Snark Sells: Witty Comments Overtake Washington
Politico:
Snark sells -- and Washington is trading in it heavily these days.
While witty (or not so witty) banter has always had its place inside the Beltway, the media's lust for the pithy and the pissy has made snarkiness a well-rewarded communication strategy.







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First Posted: 06-23-09 09:53 AM | Updated: 06-23-09 11:01 AM