Zoomerang: Market Research Made Affordable

07/24/2009 05:12 am ET | Updated May 25, 2011

Not so long ago, businesses had to shuck out tens of thousands of dollars to learn what their customers thought of their product or new idea. Not only that, but it could take months -- even years -- before they saw results.

In recent Ruby Tuesdays, we've seen how the Internet is making the marketplace a level playing field by introducing technologies that are affordable to businesses of all sizes. From legal documents to customer service, businesses have a wide array of options to replace the antiquated methods of the past. This week, we see how one company has helped revolutionize the way businesses do market research.(This interview has been edited for clarity and length.)

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