Elle Overtakes Vogue In Ad Pages For First Time Ever

Forbes:

For the first time in its 24-year American history, women's lifestyle magazine Elle banked more advertising pages than elite competitor Vogue in the first half of the year. The most recent six issues of the Robbie Myers-led publication held 970 advertising pages, a 22% decline year-to-year, compared to Vogue's 956 pages, a 32% decline. Time Warner'sInStyle remains the leader in pages in the group, posting 1,151 year-to-date. The entire category is off by an average of 25%.

Read the whole story: Forbes

Comments

[rachel88]

It's ridiculous, you spend 10$ on a vogue, only to see that half of the pages are ad-pages.