Air New Zealand's 'Naked' Ad Campaign

In its latest ad campaign, Air New Zealand has given new meaning to the overused business cliche "transparency." The struggling Kiwi airliner has decided to emphasize that, unlike its competitors, it has nothing to hide. Well, literally...

In the below video, extremely fit Air New Zealand employees draw raised eyebrows from travelers as they appear in body paint made to look like uniforms.

Starting Monday, the New York Times reports, Air New Zealand passengers will begin seeing similar clips in their pre-flight safety videos.

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Comments

[Hopster1]

"Sinking to the lowest common denominator by using sex to sell a product. How original."

I didn't know that the Church Lady posted on the HUFF??

[Josh Sezer]

das chick is hot

[knerd]

If New Zealand Air DID have something to hide, what would it be?

[zingdaddy]

Sheep.

[wellingtonian]

*golf claps*

[Big0725]

Fuc*king brilliant!

[AAnLA]

they know how to have fun - we are so uptight here

[BigHeadTodd]

Coffee, tea or me.

Go Kiwis!

[cmk1967]

Sinking to the lowest common denominator by using sex to sell a product. How original.

[rigormrtis]

And your reaction....how puritanical.

[alsm9]

Why is sex "low"? It's a big part of being alive and being human. Lighten up.

[Big0725]

There's technology that can remove that stick wedged up your a$$.

[osusana]

Cosign!

[KIVPossum]

Original? No.

Effective? Yes.

Sex sells. Always has, always will.

[Tommygun264]

Judging from the kiwis I've gotten to know, this ad is very, very tame.

[euripedes923]

You know there are NSFW outtakes somewhere on the web.

[DataPoint]

nothing but more mind-effing advertising. move along.

[ajlafleche]

Gives new meaning to "product placement."

[JonasH]

For the intellectually-challenged out there, be aware that the working flight crews will be wearing clothes.

[Big0725]

Dream wrecker!

[boredwell]

Duh...

[local21]

Wow that was stupid.

[WhatDaBleep]

I guess most of the Christians won't be going down - to New Zealand - because of this ad - except the ones in congress.

[j mcdouglas]

I guess Letterman was right about airline stewardesses after all.

Everyone knows.

[LarryinMiami]

"stewardesses?" Please join the TWENTIETH Century! They are called "flight attendants!"

[MerhabaAbi]

Why don't you join the 21st century while your at it.