Air New Zealand's 'Naked' Ad Campaign

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First Posted: 06-30-09 12:34 PM   |   Updated: 06-30-09 12:53 PM

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In its latest ad campaign, Air New Zealand has given new meaning to the overused business cliche "transparency." The struggling Kiwi airliner has decided to emphasize that, unlike its competitors, it has nothing to hide. Well, literally...

In the below video, extremely fit Air New Zealand employees draw raised eyebrows from travelers as they appear in body paint made to look like uniforms.

Starting Monday, the New York Times reports, Air New Zealand passengers will begin seeing similar clips in their pre-flight safety videos.

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In its latest ad campaign, Air New Zealand has given new meaning to the overused business cliche "transparency." The struggling Kiwi airliner has decided to emphasize that, unlike its competitors, it ...
In its latest ad campaign, Air New Zealand has given new meaning to the overused business cliche "transparency." The struggling Kiwi airliner has decided to emphasize that, unlike its competitors, it ...
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- dagdavid I'm a Fan of dagdavid 10 fans permalink
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Amazing what you can do when you don't live in a puritanical society.

    Favorite    Flag as abusive Posted 01:40 PM on 06/30/2009
- smchp I'm a Fan of smchp 78 fans permalink
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Anyone have a link to the R rated version if there is one? Looks to me like they were not really naked at all. Just wearing painted spandex.

    Favorite    Flag as abusive Posted 01:40 PM on 06/30/2009
- mama jenna I'm a Fan of mama jenna 4 fans permalink
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Their skin was painted.

    Favorite    Flag as abusive Posted 02:05 PM on 06/30/2009
- Mnemanth I'm a Fan of Mnemanth 18 fans permalink
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Cool advertising!
It's so amusing how "moralistic" America is. Let's make everything taboo, then wonder why we're a nation of the obsessed and compulsive.

    Favorite    Flag as abusive Posted 01:39 PM on 06/30/2009
- larry278 I'm a Fan of larry278 50 fans permalink

Cool advertising is an oxymoron. Ads are as cool as a fresh cup of coffee is. Ads are as tasteful as a cold mashed potato sandwich is.

    Favorite    Flag as abusive Posted 10:25 PM on 06/30/2009
- wm1066 I'm a Fan of wm1066 35 fans permalink
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Okay I will give my critique. Didn't like the sound track, the fact that they had body paint on wasn't evident enough, and the editing was too fast.

    Favorite    Flag as abusive Posted 01:38 PM on 06/30/2009
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Oh I love that song! Gin has got a weird voice though.

http://www.youtube.com/watch?v=cGdIpcj0HJo

It's amazing how long it takes some ads to get from one country to another, though, this is months old.

    Favorite    Flag as abusive Posted 03:03 PM on 06/30/2009
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Cool advert.

    Favorite    Flag as abusive Posted 01:38 PM on 06/30/2009
- gcallaghan I'm a Fan of gcallaghan 52 fans permalink
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By all that is holy! Please, somebody in authority step in now and prevent United Airlines stewardesses from appearing in any ads like this.

    Favorite    Flag as abusive Posted 01:38 PM on 06/30/2009
- playera I'm a Fan of playera 2 fans permalink

Too bad our country is so uptight, prudish, and insanely psycho about the graphics of this commercial.

Oh well, I sure don't want to go to hell.

    Favorite    Flag as abusive Posted 01:37 PM on 06/30/2009
- GeeBee I'm a Fan of GeeBee 4 fans permalink

Timely news, Huffpo - this has been online elsewhere for weeks.

    Favorite    Flag as abusive Posted 01:32 PM on 06/30/2009
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how is this news?

    Favorite    Flag as abusive Posted 01:32 PM on 06/30/2009

you sound a lil backed up,.try relaxing

    Favorite    Flag as abusive Posted 01:58 PM on 06/30/2009
- MrJM I'm a Fan of MrJM 26 fans permalink
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"Please place your... uh... table tray... in an upright and locked position... yeah.. table tray."

-- MrJM

    Favorite    Flag as abusive Posted 01:31 PM on 06/30/2009
- marxmarv I'm a Fan of marxmarv 25 fans permalink
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Yeah yeah, give me a minute, I'm not 18 anymore...

    Favorite    Flag as abusive Posted 09:39 PM on 06/30/2009
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