'Bruno' Enrages LA Schools Chief

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June 30, 2009 09:35 PM EST | AP

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In this undated image released by GQ magazine, Sacha Baron Cohen, in character as the Austrian flamboyant fashionista, Bruno, center, poses with members of the Birmingham High School football team from Van Nuys, Calif. The photo was published in the July 2009 issue of "GQ", currently on newsstands. (AP Photo/GQ, Mark Seliger)

LOS ANGELES — The chief of the nation's second-largest school district is fuming over comedian Sacha Baron Cohen's magazine photo shoot with high school football players.

Los Angeles Superintendent Ramon Cortines isn't amused by the GQ magazine photos shot at Birmingham High School that feature the "Borat" star in his new incarnation as gay Austrian fashionista "Bruno."

The GQ cover story features pictures of Baron Cohen wearing shoulder pads, tight red shorts, an athletic cup and little else as he poses with football players at the school in the San Fernando Valley.

Cortines says the district "allowed our students to be used." He says the photos violate the district's policy on use of the school's name, and he has punished the principal and athletic director. Cortines would not provide details.

LOS ANGELES — The chief of the nation's second-largest school district is fuming over comedian Sacha Baron Cohen's magazine photo shoot with high school football players. Los Angeles Superinten...
LOS ANGELES — The chief of the nation's second-largest school district is fuming over comedian Sacha Baron Cohen's magazine photo shoot with high school football players. Los Angeles Superinten...
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If you're not familiar with the Bruno character from the Ali G show then I would ask you to give him a chance. He started out as my least favorite character but ended up as my favorite. He's one of those characters that grows on you as he addresses superficiality and pettiness and challenges American ideals of "male sexuality".

    Favorite    Flag as abusive Posted 07:56 AM on 07/01/2009
- merrill1 I'm a Fan of merrill1 6 fans permalink

Cohen has one joke, over and over and over and over. In the end, it is always about biting the hand that feeds him. When will they learn?

    Favorite    Flag as abusive Posted 07:33 AM on 07/01/2009
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I think i'm Gay'd out on gay humor.

It used to be funny, but nowadays, so over done, there are just too many typical gay characters, typical gay humor... it's like, "oh, here comes the funny gay guy. I bet he'll be effeminate!"

I liked Borat, but I think Cohen is actually taking a step backward with this character. It doesn't say much. Yes, gay people are funny. Yes, straight people around gay people are funny. Yes, straight people who think a gay person is hitting on them is hilarious! Yadda, yadda, yadda...

Plus, I don't know how any gay person could support this movie, much less, not protest it. I'm sure it is showing how stupid straight people are, but the main thrust of it is 'look at that funny gay guy, doesn't he act weird!'

Anyway, enough with the gay yuck yucks... getting old.

    Favorite    Flag as abusive Posted 07:20 AM on 07/01/2009
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Well. he's not just making fun of the gay issue but also the fashion industry and showbiz and the general emptiness of Hollywood culture.

    Favorite    Flag as abusive Posted 07:50 AM on 07/01/2009

Exactly, I don't get it that many people simply oversee the mocking of the empty haute couture world. They are so glued on the gay stuff, typical American, forbidden fruits sort of.

    Favorite    Flag as abusive Posted 08:00 AM on 07/01/2009
- KYZipster I'm a Fan of KYZipster 2 fans permalink

I dunno, I thought that stunt with Eminem at the MTV awards was a riot.

    Favorite    Flag as abusive Posted 08:55 AM on 07/01/2009
- marred I'm a Fan of marred 6 fans permalink

Ich thinks NFL is soooooo gay anyway1

    Favorite    Flag as abusive Posted 07:05 AM on 07/01/2009
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Ja,ja, wat ist mit 'tight end' schei$$ anyvay?

    Favorite    Flag as abusive Posted 07:18 AM on 07/01/2009
- deluk I'm a Fan of deluk 15 fans permalink
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Ooooh!! Ich thinks you are soooo right, NFL is for the kinder. Rugby is for der hommen.

    Favorite    Flag as abusive Posted 07:32 AM on 07/01/2009
- MajorKong I'm a Fan of MajorKong 390 fans permalink
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High school football takes itself waaaaay too seriously much of the time.

    Favorite    Flag as abusive Posted 06:54 AM on 07/01/2009
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If anyone's being "used" it's the people of Los Angeles who pay school tax. Cortine should be outraged that these football players can't read this article to see how lame he is.

    Favorite    Flag as abusive Posted 08:52 AM on 07/01/2009
- Eriq I'm a Fan of Eriq 15 fans permalink
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And that is DEFINITELY the truth.

    Favorite    Flag as abusive Posted 09:03 AM on 07/01/2009
- LeonBNJ I'm a Fan of LeonBNJ 23 fans permalink

I find the humor style of Cohen to be very unconfortable and offensive so I choose not to watch him. His humor is also very adult, tends to trap people in very weird circumstances, and like here involving a public school, may put them at risk of litigation for endorsing his humor and opinions.

    Favorite    Flag as abusive Posted 06:35 AM on 07/01/2009
- Rogan I'm a Fan of Rogan 30 fans permalink

I'm with you, in that I personally don't find it funny, much, and often find it offensive, though I'm not easy to offend (I love early John Waters movies, for instance).

But it must be admitted, that the streak of real genius in this guy's work, is coming from exactly the same place. That is to say, it takes some ingenuity to offend me; and how he operates, uncomfortably dragging reality into his fictions, forcing real people to help him satirize them, that technique, or group of techniques, is deserving of the praise and success it has earned, even if it isn't always funny, and it is often questionable.

    Favorite    Flag as abusive Posted 07:30 AM on 07/01/2009
- rini I'm a Fan of rini 35 fans permalink
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That about sums up my feelings also.

    Favorite    Flag as abusive Posted 07:40 AM on 07/01/2009
- deluk I'm a Fan of deluk 15 fans permalink
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Ich liebe Bruno und der knuffige kleine Tasche Tragen zu seinem ballensac !

    Favorite    Flag as abusive Posted 05:49 AM on 07/01/2009
- zizyphus I'm a Fan of zizyphus 110 fans permalink
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Hilarious. Cohen does it again. LOL

    Favorite    Flag as abusive Posted 05:11 AM on 07/01/2009
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Sasha is over exposing his character and is a big bore now. He needs to move on.

    Favorite    Flag as abusive Posted 05:02 AM on 07/01/2009
- rini I'm a Fan of rini 35 fans permalink
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I don't think that the character is the only thing that he is overexposing, if you know what I mean.

    Favorite    Flag as abusive Posted 07:41 AM on 07/01/2009
- IrNa I'm a Fan of IrNa permalink
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Outstanding!

    Favorite    Flag as abusive Posted 04:42 AM on 07/01/2009
- tploomis I'm a Fan of tploomis 11 fans permalink

Cortines should lighten up. He's certainly good at playing the disapproving father role. Maybe Bruno stirs some unacceptable feelings in him.

    Favorite    Flag as abusive Posted 03:58 AM on 07/01/2009

This photo make me literally sick.

    Favorite    Flag as abusive Posted 01:59 AM on 07/01/2009
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Werd~ Testify, sistah!

    Favorite    Flag as abusive Posted 02:28 AM on 07/01/2009
- Goefel I'm a Fan of Goefel 10 fans permalink
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You must be from the mid-west. Who spells like that anymore.

    Favorite    Flag as abusive Posted 10:16 AM on 07/01/2009
- deluk I'm a Fan of deluk 15 fans permalink
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Bruno is a very healthy role model for young men. He IS the new Michael Jackson.

    Favorite    Flag as abusive Posted 05:51 AM on 07/01/2009
- daedelus I'm a Fan of daedelus 36 fans permalink
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Sounds like you need to talk to a doctor about it.

    Favorite    Flag as abusive Posted 06:01 AM on 07/01/2009
- solid I'm a Fan of solid 24 fans permalink

Huh? Super weak stomach?

    Favorite    Flag as abusive Posted 01:20 PM on 07/01/2009
- Meggie I'm a Fan of Meggie 86 fans permalink
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Lighten up!
This should be good publicity for the school. The athletes look great and probably had a lot of fun.

    Favorite    Flag as abusive Posted 01:28 AM on 07/01/2009

Cohen has been doing stuff all over the world.

What I think is really funny that ONLY IN AMERICA he can polarize and get people excited over almost nothing. IMO this shows the warped mentality of many Americans regarding sex, gays, etc.

    Favorite    Flag as abusive Posted 01:07 AM on 07/01/2009
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Yes, they love him in the muslam world.

    Favorite    Flag as abusive Posted 01:35 AM on 07/01/2009

When we say "world" in Europe regarding humour or jokes, we don't necessarily include the muslim world as their cultural background is too different. We are never politically correct, that's why your comment proves you are an American of course.

    Favorite    Flag as abusive Posted 01:46 AM on 07/01/2009
- daedelus I'm a Fan of daedelus 36 fans permalink
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Religious freaks of all persuasions find his humor unacceptable.

    Favorite    Flag as abusive Posted 06:55 AM on 07/01/2009
- dalkaveli I'm a Fan of dalkaveli 2 fans permalink
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Exactly.

    Favorite    Flag as abusive Posted 02:30 AM on 07/01/2009
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Listen up people, no one is gayer than your friend Sparky Adams.

And I find Cohen a big h0mo-ph0be.

Think about it.

    Favorite    Flag as abusive Posted 01:02 AM on 07/01/2009
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Girlfriend!

    Favorite    Flag as abusive Posted 01:05 AM on 07/01/2009
- Meggie I'm a Fan of Meggie 86 fans permalink
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OK, so I think I learned a new word over the weekend.
Is Bruno a twink?

    Favorite    Flag as abusive Posted 01:30 AM on 07/01/2009
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No.....Bru­no is not a Twink.

Twinks are between 18 and 24.

    Favorite    Flag as abusive Posted 01:45 AM on 07/01/2009
- Rogan I'm a Fan of Rogan 30 fans permalink

It was some of the weird gay "jokes" in Borat, that disturbed me enough to shut the movie off before it was over.

I hope this Bruno movie uses similar material more, how shall I put it, judiciously? - Borat, occasionally, functioned as the best social satire, and Bruno could be, similarly, pointed and "incorrect" in productive and positive ways...

...but I fear you're right, there's a nasty kind of gay joke or joking that Cohen often draws on or from, that is, if not homophobia, genuinely offensive, and aimed at homosexual­s... it's sort of an East Coast intellectual version of anti-gay boy's locker room humor, and a couple of those wrong kind of jokes already ruined Borat for me.

    Favorite    Flag as abusive Posted 07:37 AM on 07/01/2009
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