Making 'Bruno': Strip Searches, Death Threats And Thrown Chairs

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Huffington Post   |  Katy Hall
First Posted: 06-30-09 01:29 PM   |   Updated: 06-30-09 03:16 PM

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Bruno

Sacha Baron Cohen has always made people laugh--sometimes nervously--by pushing the envelope, and never has he pushed it as far as he did in the making of 'Bruno.' Because his guerilla filmmaking relies on the honest horror of his unwitting subjects, more than a few anti-gay feathers were ruffled, death threats were volleyed and police got involved.

The production process of 2006's 'Borat' was kept under lock and key and may forever remain a mystery, but Universal has pulled back the tapestry on 'Bruno,' revealing a rare glimpse into a fantastiche exploit. Here are some excerpts from the just-released production notes:



When Bruno showed up for Milan Fashion Week last September, Milan was ready--thanks to a cautionary press release, police prepared to arrest him on sight and the Italian fashion world determined to blackball him from the shows. This didn't stop Bruno and his team.

Seizing an opportunity 30 minutes before designer Agatha Ruiz De La Prada's fashion show began, the man who created Bruno knew what he had to do. The team secured him the proper credentials, and he walked in...not as the host of Funkyzeit Mit Bruno, but in the guise of an Italian photographer in a fabulous new outfit. The producers were euphoric when Baron Cohen (as Bruno in a Velcro suit covered with clothing) fell onto the runway. The crowd went wild in outrage while the cameras rolled. Just as the team caught the footage they needed, security shut the lights off and dragged Baron Cohen off the stage...Though he claimed that he'd made an honest mistake--he'd simply put on a Velcro suit and walked in--Baron Cohen was strip searched and questioned by seven police officers.

Who better to negotiate peace in the Middle East than a gay fashionista? After interviewing the Jordanian prime minister in his home, Bruno sauntered over to the West Bank to provoke terrorist group al-Aqsa Martyrs' Brigade then headed back into protected territory in a Hasidic neighborhood in Israel.
Among this conservative community, men and women are forbidden from showing much skin (including legs and arms). In retaliation for his offenses, furious members of the crowd chased Baron Cohen after BrĂ¼no took a stroll in skin-tight short shorts and a Little Debbie-inspired bonnet. They were out for blood. A large, angry crowd of Hasidic Jews began to gather, intent upon harming Baron Cohen for his actions. The performer was forced to hide in the store of a compassionate shopkeeper until a van could reach him and assist his getaway. Only then could he hunch down on the floor of the getaway vehicle and avoid the growing potential riot situation.

Later in the movie Bruno went hunting with four men in Alabama who took serious issue with his sexuality.
Once the hunters realized Bruno was gay and believed he was hitting on one of them, they readied their rifles. The production found itself in a standoff in the dark with armed men who were growing increasingly agitated by Baron Cohen's pranks. The hunters were stewing by the time the team pulled up stakes, and their reactions were soon reaching a boiling point. During one discussion, one of the men actually pulled a weapon on a crewmember and pointed it at him.

An even more aggressive display of homophobia was unleashed in Fort Smith, Arkansas, where Bruno staged a cage fight that soon turned sexual.
Seconds after the kiss, attendees became furious. Soon after, one member of the crowd unwired a chair and threw it at Baron Cohen's head. At that point, it was a near riot and the performers were rushed from the premises. Audience members and other fighters alike were screaming epithets and surrounding the bus and the field team. It ended after a stand off that lasted many hours, with 40 police officers from the Fort Smith division helping to rescue the cast and crew and quell the angry mob.

'Bruno' opens July 10.

Sacha Baron Cohen has always made people laugh--sometimes nervously--by pushing the envelope, and never has he pushed it as far as he did in the making of 'Bruno.' Because his guerilla filmmaking reli...
Sacha Baron Cohen has always made people laugh--sometimes nervously--by pushing the envelope, and never has he pushed it as far as he did in the making of 'Bruno.' Because his guerilla filmmaking reli...
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- sb250guy I'm a Fan of sb250guy 28 fans permalink
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The Ali G. charachter was funny.

Borat was only slightly amusing (and annoying).

The Bruno thing leaves me completely cold.

    Favorite    Flag as abusive Posted 06:26 PM on 07/01/2009
- gobeavs I'm a Fan of gobeavs 8 fans permalink
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Is there no end to your coverage of this!!

    Favorite    Flag as abusive Posted 06:14 PM on 07/01/2009

The point he's trying to make is that no matter how hip modern urban culture is - the "Sex and the City", "will & grace", metrosexual crowd - there is still a lot of hatred in the world ready to spill over into everyday life. As a homo, I admire his courage in making this movie. He didn't have to bother with any of this or put himself at any risk.

If you have a problem with this movie and the way he promotes it, not only do you need to develop a sense of humour, you've also got some homophobia in ya...

    Favorite    Flag as abusive Posted 03:42 PM on 07/01/2009
- pakaal I'm a Fan of pakaal 32 fans permalink
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To the Alabama hunters and other "cast members":

Why so serious?

    Favorite    Flag as abusive Posted 02:17 PM on 07/01/2009
- Thundrsong I'm a Fan of Thundrsong 8 fans permalink
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I believe what Cohen does is make society come face to face with its own preconceptions, phobias and bigotry. He did it with the Middle East in Borat, and he does it with homosexuality in Bruno. He puts these prejudices on the table, then he pushes them to their most extreme point. Is that genius? Maybe not, but it is political statement and comedy for social awareness. Much like Andy Kaufman, he immerses himself in a character and uses that character to step into the world and perform a sort of social experiment. I am fully cognizant that it offends many, a lot of people don't get the joke, or they get the joke but not the deeper meaning. I'm sure there are plenty out there who will watch Bruno and laugh their butts off but never recognize that their behavior is exactly what he's parodying. That's the nature of Cohen's work.

    Favorite    Flag as abusive Posted 01:53 PM on 07/01/2009
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Right! I was blown away by one preview in which he lays bare the lengths to which stage parents will go to exploit their children.
Under the guise of casting babies for high-profile photo shoot -- he asks one mom whether her 30-pound tot can lose 10 pounds by Thursday, even if it means liposuction. She says, "Yes."
Wow!

    Favorite    Flag as abusive Posted 09:36 PM on 07/01/2009
- Usama I'm a Fan of Usama 22 fans permalink
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Its not genius when one find ways to upset cultural norms.

    Favorite    Flag as abusive Posted 11:21 AM on 07/01/2009
- robbor I'm a Fan of robbor 7 fans permalink
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you're right, it's very simple to provoke people who's beliefs are so inflexible and ego driven that they would easily shed blood in an act of revenge.

that's the only point of the movie.

    Favorite    Flag as abusive Posted 01:13 PM on 07/01/2009
- Incumbent I'm a Fan of Incumbent 4 fans permalink

Like him or not, you can't name many (any?) performers who would put so much on the line to create entertainment. The guy's got ba lls, I'll give him that.

    Favorite    Flag as abusive Posted 11:08 AM on 07/01/2009
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This is crazy!

make sure to check out www.boyakasha.co.uk/bruno for more cool stuff

    Favorite    Flag as abusive Posted 08:41 AM on 07/01/2009
- argyle I'm a Fan of argyle 5 fans permalink

I don't see inciting a riot as comedy.
I don't see rioting at this dudes occasional complete lack of respect for anything but a hackneyed laugh as homophobia.

    Favorite    Flag as abusive Posted 08:24 AM on 07/01/2009

I don't think hackneyed means what you think it means.

    Favorite    Flag as abusive Posted 01:04 AM on 07/02/2009
- 1will I'm a Fan of 1will 34 fans permalink

Looking foward to the movie.

    Favorite    Flag as abusive Posted 01:54 AM on 07/01/2009
- Lendall I'm a Fan of Lendall 17 fans permalink
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I hope that the studio is paying for all of this "free" publicity. On the other hand, I would hate to see the Huffington Post or other worthy media end up in a payola scandal.

That having been said, I will state the following, as one reader, just for the record: I have no interest in this movie. None. There are a hundred (five hundred) stories about actors, films, music, that would interest me. But not "BrĂ¼no" (who/which seems to have lost his/its umlaut somewhere along the way).

By the way, Huffpost, if you are going to run an Entertainment page with all the publicity flack's drivel, and "Celebrity Skin" (which is sort of okay with me, as long as it's Lindsay Lohan and not "BrĂ¼no"), why not run an Arts Page? If you are trying to reach an educated, sophisticated audience, you would think that would be a better part of the mix than this sort of stuff, which strikes me as lower than the low end of the celebrity magazines.

    Favorite    Flag as abusive Posted 11:41 PM on 06/30/2009
- sexyrexy I'm a Fan of sexyrexy 19 fans permalink

shoo.. I've had enough of his bum after he stuffed it in Emimen's face..
it's not exactly bum-delici­ous.. ugh..

    Favorite    Flag as abusive Posted 10:58 PM on 06/30/2009
- Deadgnome I'm a Fan of Deadgnome 44 fans permalink
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I'm so torn on this dude.

    Favorite    Flag as abusive Posted 10:35 PM on 06/30/2009

I see that not even the avalanche of endless coverage of Michael Jackson can keep more Bruno nonsense off this page. I don't think I've ever become so bored with a movie before it was even released.

    Favorite    Flag as abusive Posted 08:21 PM on 06/30/2009
- imsosure I'm a Fan of imsosure 28 fans permalink
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This character will hopefully not even cover his costs when this movie comes ought, tht would be the best way to send a message that he's not approved of.

    Favorite    Flag as abusive Posted 08:00 PM on 06/30/2009
- pakaal I'm a Fan of pakaal 32 fans permalink
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I'm not sure I approve of this.

    Favorite    Flag as abusive Posted 02:17 PM on 07/01/2009
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