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Conan's "Tonight Show" Audience A Decade Younger Than Leno's

First Posted: 08/05/09 06:12 AM ET Updated: 05/25/11 02:35 PM ET


New York Times:

In Mr. O'Brien's first month as host, the median age of "Tonight Show" viewers has fallen by a decade -- to 45 from 55, a startling shift in such a short time. This audience composition means advertisers can now address almost exclusively young viewers on "Tonight," and NBC is already contemplating a shift in how it sells the show.

Read the whole story: New York Times


Filed by Nicholas Sabloff  |