PECCIOLI, Italy -- In this 8th century town, amid the rolling hills of the Tuscan countryside, everyone talks trash. Even at the local restaurant, visitors chewing on roasted meat are asked for their thoughts on garbage.
Since the late 1980s, nothing has made Peccioli residents happier than collecting garbage. At that time, the small town built one of the most advanced dumping sites in Italy, designed to recycle and produce green energy. For 20 years, it's been Peccioli's most profitable business.