Syfy: Sci Fi Channel Officially Rebrands

Hollywood Reporter:

NEW YORK -- The Sci Fi Channel is now Syfy.

The rebranding -- same pronunciation, new spelling -- marks the NBC Universal network's effort to broaden its programming beyond the science fiction genre, and the network officially kicked off the new phase of its life here Tuesday.

Read the whole story: Hollywood Reporter

Comments

[Mystice]

12:24 AM on 07/09/2009

SyFy looks like Si-Fi turned gay.

[mabelfox2]

03:34 PM on 07/08/2009

What the Frak?

[protagonia]

11:31 AM on 07/08/2009

Sy Fy = New Coke.

[frappe]

10:41 AM on 07/08/2009

What a horrible mistake they made when they canceled the firefly series, the precursor to the movie, Serenity. They didn't realize what they had...What a great series. Poor marketing, I guess. If only they could resurrect it with the same cast of characters, that would be a dream come true.

[W i l l]

10:08 AM on 07/08/2009

I can imagine no greater blunder. "SyFy" = NoPhly

Didn't board room types learn anything when the new Coke was wholeheartedly rejected?

Sci Fi...it simply works. SyFy...meanwhile, is an abdominal eyesore.

And that, 'imagine greater' tag...errmmm....yea...follow your own pitch there eh

[VicDaring]

09:31 AM on 07/08/2009

I think the execs at NBC Universal have too many meetings.

That's how stuff like this happens.

[FROGi]

04:45 AM on 07/08/2009

What the frak!

[protagonia]

04:38 AM on 07/08/2009

Great. Lower the bar, why don't ya?

[cdub1991]

12:22 AM on 07/08/2009

Just saw a promo for the new name. If I wasn't aware of the change beforehand, I would have had no idea of what it was for.

This is the worst marketing call since new Coke. But hey--I'm sure it's sweeter.

[ibsteve2u]

01:21 AM on 07/08/2009

I just hope this name change from "SciFi" to "SyFy" isn't accompanied by equally wishy-washy programming.

[Larry Knight]

12:20 AM on 07/08/2009

One word: stupid.

[ibsteve2u]

12:09 AM on 07/08/2009

Makes me laugh...SyFy...dang. Long live literacy, eh?

[gnomic]

11:16 PM on 07/07/2009

NBC should have fired the idiots responsible for this branding disaster long ago. They should also hire some people who like science fiction to run the channel. Talk about abusing one of the most intensely loyal audiences in the market!

[serialcoma]

11:46 AM on 07/08/2009

No kidding.. .one more giant snake movie with grade C acting, juvenile scripts and horrid CGI and.. well, wait a minute... here comes one now!

[BluebirdofUnhappiness]

10:01 PM on 07/07/2009

I've read a few media/marketing articles about it and basically the entire current fan base hates "siffy" The cable version of New Coke.

[JoeGdr]

09:47 PM on 07/07/2009

What difference will it make? The special effects are still gonna blow.

[Condi1836]

09:29 PM on 07/07/2009

If it ain't broke.........

[Tyrione]

11:54 PM on 07/07/2009

Fantasy and much more are part of Science Fiction Network.