Carl's Jr. Launches "Hot Chicks Eating Burgers" Promotion (VIDEO)

ABCNews.com posted an article this morning with the headline "Have Fast Food Ads Gotten Too Racy?" and well, perhaps they have a point--if not about raciness than at least about the overuse of sex . At least it may seem that way to some when it comes to this latest promo from Carl's Jr., which is seeking women for its ad campaign "Hot Chicks Eating Burgers."

From ABC:

There's an entire genre of racy fast food ads, like the Hardee's promotion that talks to consumers about "creamy balls" and "happy holes" for its biscuit holes campaign.

Then there's the Carl's Jr. and Hardee's promotion called "Hot Chicks Eating Burgers," in which the two chains, both owned by CKE Restaurants, ask for video submission of attractive women doing just that.

But some people say the ad campaigns have gone too far.

Here's how the Craigslist casting call, which has now been removed, pitched itself:

This is a call for girls 18-30 years old to submit videos of themselves eating a Carls Jr. or Hardee's burger. Be sure to introduce yourself, tell us where you (or the girl) is from, and state your favorite Carl's Jr. or Hardee's burger before eating.[...]

The winner will have the chance to appear in an upcoming Carl's Jr. or Hardee's marketing campaign, a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas.

And here's the clip inviting people to submit their videos.

Comments

[JailNeoconVicts]

People...the place is called HARD-ees. Seems perfect advertising to me.

[joecoolconservative]

Wow just watching her eat gives me an urge to run down to the nearest burger joint and order two of everything! Now if she would just unfasten that top, well I would buy three of everything.

[soundping]

Eat a Hardee's heart stopper or live.

[rabiddog6708]

I don't know about the burger, but the BUNS sure look tasty!

[deaddisnee]

Next year will see her in the Jenny Craig commercials!

[inthecolour]

lol this is stupid.

please replace her with a hot guy.

[Alann]

THAT was sexy?

This HAS to be a hoax.

[jonlester]

Sure, I like the promotion very much, but it doesn't make Hardee's hamburgers any better!

[drec1500Madrid]

C'mon, get some!

It's true..all of the hottest, sexiest women I've ever come across find it really attractive to scarf down fast food burgers.

At least that's been my experience.

[defdes]

How lame... but at least it's embarrassing.

[Giac Belli]

Bill hicks told us years ago about this
Cept it was pepsi with a girl

[wizedollars]

American girls are too cheesy and fake to be sexy. European girls make much better sexy ads.

[Winthorpe]

I'll take Sweeping Generalizations for 200 please, Alex.

[redkim]

LOL....

[Bitsko]

All most European women need to do to be sexy is just exist.

[shivadas]

Now that's a good lookin burger!

[Meggie]

Too dry. When the headline said something about too sexy, I expected some juices to drip into cleavage. But, she doesn't have much of that, either. The drippings would hit the floor. So, there is room for a "hotter" video.

[american2008]

Boy, would I like to eat their Buns!

[AgentMacGyver]

Guess you like licking toilet bowls...

[AgentMacGyver]

Er, seats, not bowls.

[sq1972]

They seem to skip the part where the spokes model goes to the toilet and vomits out the burger she just ate. I am inspired to make a video based on this clip by visiting the local Carl's Jr. and Hardees and film their clientele. I'm no Kreskin, but I'm guessing the BMI on these people will be above 30.

[SaquaroSue]

That was my first reaction to seeing the commercials. Not that they were too racy, but to wonder how many times they had to stop filming so the models could stick their fingers down their throats, to wuff up those thousand plus calorie burgers.