Carl's Jr. Launches "Hot Chicks Eating Burgers" Promotion (VIDEO)

ABCNews.com posted an article this morning with the headline "Have Fast Food Ads Gotten Too Racy?" and well, perhaps they have a point--if not about raciness than at least about the overuse of sex . At least it may seem that way to some when it comes to this latest promo from Carl's Jr., which is seeking women for its ad campaign "Hot Chicks Eating Burgers."

From ABC:

There's an entire genre of racy fast food ads, like the Hardee's promotion that talks to consumers about "creamy balls" and "happy holes" for its biscuit holes campaign.

Then there's the Carl's Jr. and Hardee's promotion called "Hot Chicks Eating Burgers," in which the two chains, both owned by CKE Restaurants, ask for video submission of attractive women doing just that.

But some people say the ad campaigns have gone too far.

Here's how the Craigslist casting call, which has now been removed, pitched itself:

This is a call for girls 18-30 years old to submit videos of themselves eating a Carls Jr. or Hardee's burger. Be sure to introduce yourself, tell us where you (or the girl) is from, and state your favorite Carl's Jr. or Hardee's burger before eating.[...]

The winner will have the chance to appear in an upcoming Carl's Jr. or Hardee's marketing campaign, a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas.

And here's the clip inviting people to submit their videos.

Comments

[AnnArky]

All the women I know only eat at Ralph's Jr.

[deepfreezevideo]

Does anyone else here remember Carl Karcher's one and only venture into politics?

[AngusC]

She is the homeliest of all the women I have seen in their ads.
Sad to say she did not make it.
A few days after she made this ad she suffered a massive heart attack.

[johnr49]

Not funny.

[lazercat2008]

I think subways Ad is more realistic.

[dalkowski]

A piece of meat. And a piece of meat.

[weekendpartier1]

I'M HUNGRY FOR A BURGER! AND, I'M HORNY TOO! DAMNIT!

[lazercat2008]

Do we get to see the part where she throws up?

[zenwhenicanbe2]

I love racy stuff but this is just dumb.

[bigsexyshaq]

You know you have no ideas when your main influence for your company's commercial is PETA.

[GetoffMylawn]

How about hot chicks coughing in the toilet after eating Carl's Jr.
The sight of moronic people cramming that corporate death chum into their gapping drool holes makes me want to vomit.

[EarthToZoey]

They should show a Before and After of each "hot chick."

Kinda like Subway, but backwards

[Diogenis]

To compare buns?

[Fyrefly86]

Maybe they can ask Paris Hilton to do another ad

[randakost]

No one eating those burgers would stay hot for very long.

[northstar11]

do they have to swallow or can they spit it out?

[JeffersonState]

If they really love it, they swallow.

[PCdoc]

maybe if they had decent food they wouldn't have to resort to this stupidity

[willa]

great way to sell burgers - exploit women. who eat burgers like they are eating you know what....

[bigsexyshaq]

No one will notice. After all, they assume the audience is braindead anyway.

[PCdoc]

good point. their "if it wasn't for us, some guys would starve" campaign pretty much said what they think of their customers