GM's Beefy Camaro Ad Targets Gay Men (VIDEO)

UPDATE: This promotion has been removed from YouTube...

In a new ad, GM's putting the muscle back in muscle car. (Apologies for the strained metaphor...)

USA Today has news of GM's racy new promo spot for its Camaro, which was posted on YouTube to support Chevrolet Gay Days At The Movies in Los Angeles. The video features "go go boys" in tight bathing suits washing a Camaro. Subtle it is not.

USA Today spoke to a GM spokesperson about the promotion: "Dave Barthmuss, a General Motors spokesman, said the promotion might surprise some 'because you don't see it in the mainstream.'"

GM told USA Today it wasn't specifically targeting gay men with Camaro promotions. The men pictured in the video are "bumblebee boys," a tie-in with the yellow Bumblebee Camaro featured in Transformers 2.

No word on whether or not taxpayer funds were used to buy those skin-tight Speedos...

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Comments

[Demarcus Jackson]

As a Gay man, I give this ad 3 out of 5 stars :) The ad is wonderfully cheesy and campy and the dudes are pretty cute. I'm sure it will attract a small and sufficiently superficial Gay population.

[SouthpawSass]

Why not a corvette? I mean, the Camaro is definately more on the macho side, don't you think?

[Demarcus Jackson]

I don't know...I have two gay friends who own Camaros. But, I see your point. I do think the Camaro is a bit butch, but I still like the car. Perhaps they can promote a new "Camaro Hybrid"?

[aardvark13]

Corvettes are usually left to the straight guys that need to overcompensate for being short-changed down under.

[MajorKong]

There aren't macho gay guys?

[ignoranceequalsfear]

You're pretty cute ;)

[We-Are-The-Ones]

Pretty hawt. Too bad the video is gone. Good while it lasted.

Sigh.

[otispfudpucker]

make a wish

[getalong]

The Camero:
The perfect car for married gay couples everywhere.

... wait.

[EspritDeVoltaire]

If you're serious, put it on TV (no pun intended).

[YewNeekId]

What's the problem? Don't gay men buy cars?

[JumpDownTurnAround]

No. Our straight married sugar daddies give them to us!

[EarthToZoey]

Hahahahaha!

*high five*

[Steamboater]

And a lot more too. LOL

[JumpDownTurnAround]

Time to contact GM Chevrolet and tell them we support their ad and hope they get it back up on Youtube as soon as possible!
Let them know you support them for their bravery!

[AngryCitizen]

That's one commerical I wanna watch!!!

[Steamboater]

Who removed the vid---Huffpost and if so, why????????????

[Disuberence]

Looks like the user on youtube removed it.

[JumpDownTurnAround]

It's still showing on my computer and I just reloaded the page!

[JumpDownTurnAround]

Now it's gone!

[PerpetualMotion]

Where is the video. A quick search of YouTube and Google Video has turned up nothing but movie-tie-in ads from Transformers 2. Has anyone seen this ad outside of YouTube?

[Disuberence]

Nope, can't find it.

[Disuberence]

Aww, the video is gone.

It's a good thing that they're targeting gays with ads though. Gays make more money on average than straights and last I checked the gay community has like 1 trillion bucks of expendable income just sitting there.

[JumpDownTurnAround]

That's right, and if the GOP had the least bit of brains, they'd get off their facade of morality and start catering to the gay community. Quit being so homophobic and start pushing for equality and then the GOP could share in some of that money....The DNC isn't going to get much if they don't start stepping up to the plate and following through with their campaign promises!

[The Albany Kid]

I have heard similar things about them (e.g., that patrons of gay bars don't mind paying $5 - $10 for a drink b/c it's not as though most of them have kids to take care of.).

In relative terms, most of them have disposable income to burn. Small wonder that corporate America is chasing their bucks.

[Disuberence]

A lot of companies do. Coca Cola is a good example. There are lists that circulate of "gay friendly" locations. That's where us gays spend our money! (or should!) So a lot of the fortune 500 corporations are making sure to come off as gay friendly. Sponsoring Pride parades, giving benefits to same-se.x couplings, supporting same-se.x marriage, etc.

[YellowDogInRedCounty]

There is no evidence of the claim that gays make more money on average than straights do...it's just that most of us have no kids to support, and of course for men (who DO make more than women, on average), if we pair up then we have TWO relatively larger incomes to combine.

[xstevejx]

Waste of ad money! I think the only American vehicles some gays are interested in are pick-ups (no pun intended). Otherwise, it's VW, Honda, Toyota, BMW, Nissan or Audi (I think roughly in that order...except Subaru near the front for women).

[MartyinLA]

Excuse me, but this gay man had a Mustang with a 5.0 V8 convertible! You have no idea what we drive.

[MaxInAZ]

Seriously, gotta agree with MartyinLA. I drive a Mustang GT with racing stripes. The boys love it. :)

[Soulmentor]

I have a Dodge "Sport" van. Hmmmm?!

[YellowDogInRedCounty]

This gay man has NEVER owned a Toyota, BMW, Nissan or Audi. I currently drive a 2008 Ford Explorer (and I'm single - no kids) and have owned such "gay" cars as a Ford F150 Super Crew 4x4, a van and a bunch of other pickup trucks.

[jalowe1957]

What next? Full frontal nudity?

[Steamboater]

Oh please, these guys are wearing just what's in effect a bathing suit. You see it all the time at the beach and with guys washing cars at home too. Ridiculous. What's shocking is that the ad would offend anyone.

[Disuberence]

I think the people that will be offended by it are jealous they don't look like those men. 8)

[hallowellboy]

Clever commercial. T&A has been selling America cars for years. It's about time Gay Americans are recognized as an important part of the automobile sales world. Let's see more.

[FrankieAnon]

Not to mention women. I don't care if they're gay. They sure are pretty to look at. Hubba hubba. More of this please. Women and gay men deserved some eye candy too. And what's wrong with full frontal? shouldn't the days of male nudity being somehow more obscene than female be long gone? And yet, male frontal is either played for comedy or gets an NCIS rating. No fair!

[Soulmentor]

Oh please. If that's what you want, get more of it than you have time for at the gay sites with free films. By comparison, commercial ads are nothing.

[Austrian School]

If I just got bailed out by the federal government, i'd be feeling pretty gay too.

[EspritDeVoltaire]

and here we had you figured for a golden showers recipient...