GM's Beefy Camaro Ad Targets Gay Men (VIDEO)

UPDATE: This promotion has been removed from YouTube...

In a new ad, GM's putting the muscle back in muscle car. (Apologies for the strained metaphor...)

USA Today has news of GM's racy new promo spot for its Camaro, which was posted on YouTube to support Chevrolet Gay Days At The Movies in Los Angeles. The video features "go go boys" in tight bathing suits washing a Camaro. Subtle it is not.

USA Today spoke to a GM spokesperson about the promotion: "Dave Barthmuss, a General Motors spokesman, said the promotion might surprise some 'because you don't see it in the mainstream.'"

GM told USA Today it wasn't specifically targeting gay men with Camaro promotions. The men pictured in the video are "bumblebee boys," a tie-in with the yellow Bumblebee Camaro featured in Transformers 2.

No word on whether or not taxpayer funds were used to buy those skin-tight Speedos...

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Comments

[M1]

Go GM! Just love the boys! Oh, Yea!

[Nommo]

At 3800 lbs., it is definitely a "beefy" car. With a V6, no less. Doesn't matter who they market it too, they should have given it another name.

[rodeman]

Unless of course you opt for the 426 horsepower high perfornance option?

It'll get you to Safeway in seconds...­..........­..........­....

[Telemachus]

And you thought the Mazda Miata had that market segment all sewed up.

[Iowafarmgal]

I was thinking of buying GM, but not now, not ever.

[aftershock]

Ahhh the homophobia has arrived....

[M1]

Call the Whaaaaambulance!

[Blurp]

Really? Because of this cheesy web ad? Go sulk lil gal.

[EJ2968]

Why not? Because it is speculated that GM is targeting gay men??? So what??? Why would that prevent you from purchasing from them? That is so childish and stupid I don't even know where to begin. Okay fine, if you are offended then just think they are trying to see the Camero to sexually unsatisfied desperate housewives!

[MilitantlyPassive]

You should consult your wife before making such a final decision.

[MSNichols]

And I am never buying a farm girl from Iowa.
If you had ANY idea of the major advertisers that target the gay market you would not be able to buy much.

We are one hell of a demographic and loyal when appropriate.

[dante2810]

This looks more like a commercial for Gay Days at the movies (movie being Transformers) which also features the new Camero.

Either way...cute.

[mountainweb]

Marketing, anything to sell a car has always been true(why be surprised now)! Now they just have to find a dealer selling them (to anybody)!

[Deftguy]

A hot body is not going to lure me into a GM showroom, a affordable nice looking car that get's excellent fuel mileage will. I can see a hot body on a man anywhere in my city, what I cannot see is a GM car worth buying.

[QuietTom]

ho hum

[Deftguy]

The hot bodies are not going to lure me into the showroom, the cars will. I can see a hot body anywhere in my city, what I can't see is a GM car worth buying.

[Steamboater]

GM knows a lot of Gay men have money so this ad makes sense. The same happened with airlines too.

[W i l l]

It'd not matter if every gay man was a millionaire with a penchant for buying one of each color...there simply are not enough gay men to make a dent in GM's bottom...line.

[Steamboater]

Anyone buying at least one car these days makes a dent.

[complice]

Awww, now you just sound bitter.

Jealous that so many gay men have nicer cars and more disposable income to play with than you?

[complice]

"there simply are not enough gay men to make a dent in GM's bottom...line."

Ooohhh, look, you made a clever double entendre, you did!

So not only are you TOTALLY oblivious to the ways of the advertising world, you also have the wit and sense of humor of a 12-year-old boy.

Nice!

[EricProgDem]

Score one for the gays. Breaks my heart to know that some people are really going to hate this!

[Steamboater]

Whether they hate it or not, the bottom line is that if a car is a good people will buy it and esepcially if the price is right. Money counts in this country more than anything else.

[menmykoko]

Nice!

[TimnySlagle]

You mean Gay Men aren't into Hybrids?

[Steamboater]

From the rear, those speedos didn't look exactly skintight either. They are straight guys after all.

[Demarcus Jackson]

As a Gay man, I give the spot 3.5 stars out of 5 :-) The ad is very cheesy and campy, but the dudes are pretty cute. I predict it will engender a small and wonderfully superficial segment of Gay men.

[Blurp]

Mmmmmmmmm...