Back in 1999, young Laura Hollins, a punk rock, fish-and-chips waitress from Greater Manchester, England, won the Face of Rossendale modeling contest. With advice from a friend of her Reiki master mum, Ms. Hollins changed her name to the more numerologically fortuitous Agyness Deyn, and her star dramatically rose. In 2007, Ms. Deyn was named on the cover of Vogue as one of the world's next supermodels, and she starred in campaigns for, among others, Armani, Mulberry, Reebok, Hugo Boss and Burberry.
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